OLIVER’S Petfood is a licence agremeent. Basically you pay for the right to use the brand for a designated area.
The licence agreement consists of a complete business model, with a vaste range of assistance like website, marketing material,
online support, a “hotline”, training and so on. Despite certain similarities with a franchise agreement it is
still a licence and should be considered thereafter.
OLIVER’S Petfood is a premium product, with outstanding quality. A main principle is direct distribution, with internet
and telephone sale only. OLIVER’S products are never sold through vendors, shops or other traditional outlets. That
means no commission to retailers but at the same time nobody else does the sales work for you. You have to make every single
transaction moving.
If you are considering a partnership, or going into whatever licence agreement whatever, we would like to give you some
advice before you take a final desiscion.
Note: It may very well be that you are suitable for any concept in the petfood business – or other licence for that
sake. This is an advice, based on our own experiences. After all, it comes down to your own decision that you are solely responsible
for. More information about OLIVER’S Petfood can be obtained from their website. Read and make your own judgements.
